Have you been a small business owner looking for ways to grow your business? Are you looking to attract more leads to your business, or have heard about Social Media Marketing, and now want to try it?
As a small business owner you face many challenges – limited capital, minimal support staff and having too much to do in what appears like very little time. So , how do you grow your small business without heavy investment in marketing and advertising? Answer – through the use of technology. Web 2. 0 provides you with various tools and techniques that help you to produce leads and increase the exposure of your home-based business. Social media is one such tool. Here’s all you need to know as a small company owner to begin increasing revenues using social media.
What is Social Media?
Social Media is a category of online media where people are speaking, participating, sharing, networking, and book-marking online. Examples include Facebook, Twitter, LinkedIn, YouTube, GooglePlus, and MySpace.
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What is Social Media Marketing?
Social media marketing is using the above mentioned platforms to reach a new audience of consumers that product brand awareness. By spreading word of a product from consumer to user, Social Media Marketing strives to achieve greater legitimacy for a message because it is shared between trusted “friends. ”
Which Social Media Channels are most popular?
Studies show that Facebook & Tweets are most popular social media channels followed closely by YouTube and LinkedIn, GooglePlus.
Why should Social Media Marketing Interest myself?
If you think this kind of Marketing is not for you personally, think again. These platforms offer a large bundle of benefits to small business owners. Here are some reasons why you should consider using Social media marketing for your business.
Exposure: As a small company owner you rely largely on multi-level marketing to channel leads to your business — which, in turn relies on your connection with people. This is the core notion of what Social Media is! But Social Media offers virtually unlimited opportunities to connect to people – millions of them! With this interesting form of marketing, your business has ceased to be limited to local leads; you will find potential clients coming in from a diversified geographic marketplace!
Zero-cost: While other marketing media would be expensive, this type of marketing is relatively free, or requires negligible financial investment. It’s a great low-cost way to get your message across.
Improved web presence: Being on popular social media platforms strengthens your web presence. The more people talk about you on Facebook or Twitter, the higher are the chances of your business being found on relevant web searches such as Search engines, Yahoo!, or Bing.
Direct connection with prospects: These platforms put you in touch with your customers directly. You can have one-on-one contact with them, know what they really would like.
Go viral: Such marketing offers you the opportunity to go viral with your marketing and advertising. Think about this. You put up a video about your business on YouTube. 10 people like it, and five of them share this with their friends, who in-turn share it with 20 more individuals. This is known as “viral marketing, inch and it can be a very effective method to increase your lead generation.
What is a Social Media “game plan” and why should you have one?
A social media game plan is a process consisting of a couple of simple steps that can help you achieve your social media marketing objectives. The social media world is large and you can get lost inside it if you don’t play by the rules. There’s a lot of competition and you have to have a clear strategy if you want to stand out of the crowd and get noticed.
Your ideal Social Media strategy
A typical game plan for your business need to consist of these four steps
Create your network
Propagate your presence
Step 1 – create your network: The first step is to search for and add those users to your system whom you think fall into your target audience segment. When placing an ask for to add users to your network, it will always be better to accompany such requests having a personalized message. You can also look for and join groups that pertain to your line of business. For example , if you are a business selling Health drinks and other health-related products, you could join groups where subjects such as nutrition, diet or health are discussed. Such groups give you audience for the products you have to offer. However , when in a group, do remember to ADD VALUE. Answer questions that you are equipped to answer, actively take part in discussions, be subtle and don’t aggressively “push” your products.
Step 2-propagate: The next step is to announce your Social Media presence. You can do this by adding links to your social media pages on your website, email signature line or newsletter, when you have one. You are out there with your business-announce it!
Step 3-stay connected: The third step is to stay connected with your own fans and group members. Social internet marketing initiative is easy to start, but demands effort to maintain. And like numerous networking efforts, results are usually not immediate. Acquire permission from group users and others on your network to send nachrichten. You can then e-mail relevant content to people on your network. The key here is to send RELEVANT, VALUE ADDING content-not an advertisement of your products/services. If you are the health-drink selling company who is also a part of the diet and nutrition group, you can send links such as ’10 Best Anti-Oxidant Rich Fruits’ and after that perhaps add an image and some information regarding your product, encouraging people to contact you if they’re interested. This method will be better-received than just sending the prospects an e-mail flyer totally dedicated to your product.