Compared to advertising online across other mediums such as Facebook or using Google AdWords to reach people on a COST-PER-CLICK (cost per Click) bid time frame where clicks can become more expensive because of the bidding process, advertising on YouTube is an extremely economical way to get the word away about your products or services. For only about 2-3 cents a click, you happen to be in business with people viewing your ads.
There are some challenges with advertising through this medium however. The first which is that you often will have to create a movie advertisement as opposed to just an image you post with a clickable component that allows the viewer to learn more about the item and purchase it. Video advertising means you have to get more creative and that could be a barrier for some but it really does not have to become as difficult as you might believe.
For example , when people traditionally think of producing videos, they think of capturing motion and action – just like you would see on a TV advertisement or in a movie. This is an expensive plus time consuming way to create an advertisement but you really don’t have to be that elaborate if you don’t want to. To explain, you can also produce ads using tools like Microsoft PowerPoint or even just using. jpg images. What you do is find or create slides or images you would like people to see, put them in a sequence using a video editing tool (many which are purchasable for less than $100. 00 – there are even some shareware ones out there – including one you may use found on YouTube itself) and then a person create a voice recording (using a good audio editor to improve it because required).
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The audio spans the time you allow people to view all of the collective images and it plus your pictures becomes your sales pitch. You get to state what you want about the product and the audio with the images popping up as you go throughout your narrative becomes your video advertisement.
You then intersperse YouTube “Annotations” and “Cards’ that contain your links and you can send people to your websites plus sales or signup pages, to other YouTube playlists or videos you expect them to view, etc . Once uploaded to YouTube, you can go into modifying mode and click on the “Promote” switch to get the word out at 2-3 cents a paid click. And that means you don’t have to spend a lot on an advertising movie unless you want to which opens up YouTube as an advertising platform for everyone, which includes those running small at home companies.
Now let’s talk about the different ways you can advertise on YouTube.
First, you produce your own video and upload this to YouTube to your own funnel and playlists and then promote it as I’ve already discussed above. A single trick to consider is that if you do not monetize your ad video, you don’t run the risk of someone else’s add being positioned on or around yours and thus having your potential customer being siphoned off to someone else’s site.
Second, you can use the YouTube system to advertise on and around your own ad video, just like if you were an external advertiser marketing on your video. This is kind of a double whammy approach to advertising, but some advertisers like to do this for the added advertising power you can build across the video and this strategy does work to get more clicks from more audiences but it does cost you a little more to get the second campaign running as well.
You are able to advertise on other creator’s videos through one of two methods. First, you can connect with the other creator and hit a deal to have them weave your ad into their creations. This is simply not the usual approach for this but it has the benefit of building collaborations with other creators and gets your ad essentially endorsed by the other content originator. They make some money directly from you via a side deal and you gain an endorsement and a higher quality level access to their entire subscriber base : which is in effect target marketing for you in niches you want to promote your product(s) in. The second method of course, is by using the YouTube marketing system to place ads on and around the videos of other creators who have monetized their own content. Less targeting ability by doing this and no creator endorsement opportunities, however it is a cheap way to get the term out.
You can also purchase space and run banner ads across the YouTube site. Their preferred size for people banner ads by the way, is three hundred by 250 pixels. These ads will appear on many viewing webpages and are not specifically tied to your channel or playlists.
If you are a larger advertiser or are willing to take on the extra costs, you are also able to produce other more targeted ads along with YouTube but you would then be working with a YouTube sales representative to negotiate these ads. One type of ad in this category that is getting more and more traction these days is marketing directly against the YouTube mobile platform offering. YouTube is now working with marketers to create offerings specifically targeting this particular space.
This article presents just an overview of the types of options available to you regarding advertising on YouTube. One of the options which i find particularly exciting is that of collaborating with YouTube content makers directly to have them promote your ads in their video creations. It is more function to achieve ad placements of this nature therefore not too many go after it, but if you think about it, if you pick the right creators (sort of like betting within the right horse in a horse race), and their videos tend to proceed viral, getting lots and lots of views over time, you’ll be taken along for your ride and your ads will be noticed over and over again as these videos are watched over the years. So don’t lose view of this idea, it could be fun to attempt to make this work with someone if you have the best type of product and you can build the right creator relationships.
In any event, YouTube is out there waiting for you to promote your ads financially to its millions of viewers. You just have to pick the strategy you want to utilize to get your ads out there.