Digital Marketing – From Education to Politics

With all the evolution of the magic world known as ‘Internet’, the digital world has leaped forward tremendously. A click of a mouse or a touch of the screen is all we need to purchase anything at all; be it a pin or violin.

With the Gen next moving toward a more tech savvy world the particular applications of Digital marketing becomes endless. Its powerful reach and instant result mapping ability make it a very powerful tool, even to build up the Government. Social media are playing an important new role in Indian democracy.
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“Earlier, elections in India were governed by either the wealthy class or the rural poor. “Now, even the middle class is curious, and social media is where they can communicate their opinion and talk. inch

Social media has become the new election battleground for India’s nationwide parliamentary polls. An example being ‘NarendraModi’s ‘ extraordinary success at the loksabha elections are actually largely credited to the social media and Digital world for beginning the particular ripple effect which later became the Publicised ‘ModiWave’. Digital Marketing offers a variety of advantages ranging from its interactive surface to its ability to go ‘viral’. This reasonable advertising world is touted as the thing of the future.

Marketing… a concept that has been the core of any successful tale. This concept has taken many designs with the advent of technology and industrialization. It is very important for any individual or an organization to keep pace with the changing occasions to climb the ladder associated with success. Hence the next big demand for a faster reach to worldwide market is to acquaint your-self along with DIGITAL MARKETING.

Now what does this beautiful word mean… Digital marketing is the collective term used to describe the methods of marketing your company, brand or products on the internet. It encompasses a lots of techniques like search engine marketing, social media marketing, e-mail marketing and many more.

There are various advantages of adopting digital marketing in your professional life. Some of them are:

– It is a faster method to reach the masses.
– It is much cheaper than the conventional methods of marketing and advertising.
– It is a very popular source of discussion with all age groups.
– It is a more efficient way of handling enormous amount of information.
– It is attractive and hence the success rate of the marketing strategy becomes much higher.

The advantages clearly prove that the idea is worth learning and worth implementing. Hence a lot of recognized institutes are providing training in digital marketing. Yet because the concept is still evolving, it is significant to pay attention to few things just before one enrols in a digital marketing and advertising course…

– Do they have Skillfully developed and Faculty?
– Do they offer face to face classroom training?
– Do they let you work on live tasks or provide any hands on education?
– Do they have any Corporate Tie-up?
– Do they provide modification lecture if one is unable to attend the lecture?

Many will say that Digital marketing has its imperfections, but honestly it has a long way to visit & the ‘Marketing’ of the future offers certainly opened up new horizons. Some of which have already opened. A ‘Paradigm Shift’ awaits!

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