The proper way to Grow Your Business Using this Powerful Brand name, Audience and Content-Marketing Tool
We have been talking lately about how to boost your company marketing with Instagram. Contrary to exactly what many people still believe, Instagram isn’t just a fun app where you can post meals, holiday and family pics.
Instagram has become a powerful brand-building, audience-building plus content-marketing tool for businesses. They have over 200 million active regular members sharing 60 million images and 1 . 6 billion likes per day.
A note of caution: there are plenty of people who promise to grow your Instagram followers by the thousands, but be careful. Most of them use fake accounts developed by bots to inflate your amounts.
These types of followers have zero worth. In fact , they can even be dangerous, wanting to steal your password or photos or infect you with a virus.
According to the data security business Imperva, these bad bots be the cause of 28. 9 per cent of robots on Instagram.
The best way to build your Instagram followers is by being authentic to your brand and your audience.
Here are three or more tips to help you get real Instagram fans:
1 . Tell a Story with Hashtags
It’s great to use your business title as a hashtag, but you need to think beyond that.
If you want to use your Instagram posts to get followers, use additional hashtags that tell the story of the image you’re sharing. You want to begin a conversation when you’re sharing posts intended for things like:
᾿ Product launches
A good example of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to event and share their chips, and also to make use of the hashtag when they share photos of their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build up followers on Instagram.
2 . Get Creative
Instagram is about photos, so many people think of the caption as an afterthought.
Don’t neglect the caption! You can generate engagement and advertise sharing by using descriptive words that will engage, inspire and entertain your followers.
Here are some ideas to help you develop followers on Instagram with your articles:
᾿ Use questions in your caption. Write your question at the beginning of the particular post so that people see it very first.
᾿ Get personal with your blog post. Tell a story about yourself, or how your product helped or inspired someone else.
᾿ Ask people to tag others. Asking people to tag three of their best friends or marking someone they are grateful for provides other potential followers into the equation.
A great example of a brand that does personal posts well is the @NatGeo Instagram account.
They create breathtaking Instagram Stories with informative captions to educate the user on the plight associated with animals around the world.
Remember when it comes to using Instagram posts to get followers, they have all about being authentic. Don’t use queries in every single post or tell a personal story that isn’t genuine.
several. Go Local
One of the best ways to create your Instagram followers is to get to know your neighbours!
Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening near you by going to the search web page and clicking on the Places tab.
Type in the location to see the geotagged content for that area. Then visit appropriate and recent tagged posts — not those of competing businesses, obviously – and leave a remark or even an emoji and the actual person if you like what you see.
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Hopefully, this will be the start of an organic interaction.
For instance , if you offer life coaching providers, you could type in your location followed by “entrepreneurs. ” Local entrepreneurs may be searching for more work and life balance or help with life goals or career challenges.
Similarly, if you have the physical location that people have examined into on Instagram, comment on individuals posters’ pictures to make sure they’re conscious of your Instagram presence, and then adhere to them.
These are some of the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and true methods to engage with your audience and turn them into followers!
Susan Friesen, owner of the award-winning web development plus digital marketing firm eVision Mass media, is a Web Specialist, Business and Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill plus support needed to create their online business presence.